Commentary and analysis on AI, search, and how emerging technologies are changing how information is created, surfaced, and consumed online.
The era of the “guaranteed click” is over. In 2024, data suggested that nearly 60% of all Google searches ended without a click to a website. By 2025, with the full integration of AI Overviews (AIO) and generative agents, that number is climbing even higher. For many marketers, this looks
For decades, the “backlink” was the undisputed king of search. If a high-authority site linked to you, your rankings climbed. But in the era of Generative Engine Optimization (GEO), the rules have changed. Large Language Models (LLMs) like Gemini, GPT-4, and Perplexity don’t just count links; they read and synthesize
The digital landscape is undergoing a seismic shift. For two decades, the goal of Search Engine Optimization (SEO) was to rank in a list of blue links. Today, we are entering the era of Generative Engine Optimization (GEO). As users shift from traditional Google searches to AI-driven interfaces like Gemini,