About Cited Search
Built for the way search now works…
Cited Search exists to help brands stay visible as search shifts from a list of links to AI-generated answers.
We specialise in Generative Engine Optimisation (GEO) — the structural, technical, and contextual work that determines whether your content is selected, referenced, and cited by AI systems like ChatGPT and Google’s AI search.
This business was created in response to a clear change we were already seeing in live search results:
visibility is no longer earned purely through rankings, but through eligibility for selection.
We focus on helping brands become clear, trustworthy sources that AI systems can confidently use when generating answers — not just pages that compete for clicks.
A New Era of Discovery
Why visibility no longer starts with a click
The way people discover information has changed. Search results are increasingly shaped by AI-generated summaries that answer questions directly, often without requiring a visit to a website at all.
Instead of scanning a list of links, users now rely on systems that interpret, summarise, and recommend information on their behalf. In this environment, visibility depends less on where a page ranks and more on whether a source is understood, trusted, and selected by the system generating the answer.
Traditional SEO focuses on improving position within a list. Generative Engine Optimisation (GEO) addresses a different problem: ensuring your content is eligible to be referenced and cited when AI systems produce those answers.
Our role is to help brands adapt to this shift — so as search behaviour changes, your expertise remains part of the conversation, not left behind it.
Our Methodology: Principles Over Trends
Principles over tactics. Selection over scale.
Generative search systems do not rank content in the traditional sense. They interpret information, assess relevance, and select sources they can confidently reference when generating answers.
Our methodology is built around how those systems actually work — not trends, shortcuts, or high-volume optimisation tactics.
We focus on improving a brand’s eligibility for selection, ensuring content is clear, well-structured, and contextually reliable enough to be cited when AI systems assemble responses.
How we approach Generative Engine Optimisation
Clarity before optimisation
AI systems rely on unambiguous structure and language to interpret meaning. We focus on clarity, context, and intent before any form of enhancement or expansion.
Entities and attribution
Generative systems understand the web through relationships between entities, not isolated keywords. We optimise how your brand, services, and concepts are connected and attributed across your content.
Eligibility, not volume
Being cited is not about producing more content. It’s about qualifying as a reliable source. We prioritise improving what already exists rather than creating content at scale.
Platform-aware strategy
Different AI systems surface and cite sources in different ways. Our approach accounts for these variations, whether the goal is visibility in tools like ChatGPT or in Google’s AI-generated search experiences.
Led by Experience
Built from real-world search evolution
Cited Search is led by the team behind UKSEOGUY, bringing years of hands-on experience across multiple generations of search — from traditional organic ranking to the early emergence of AI-driven discovery.
This work did not begin as a theory or experiment. It evolved from observing real changes in how content was being surfaced, summarised, and referenced by AI systems long before “GEO” became a talking point.
Our approach is informed by practical delivery: work that has already been referenced within AI-generated results, and content that has demonstrated the structural qualities required for selection and citation.
Rather than retrofitting old SEO tactics to a new environment, Cited Search exists to apply a clearer, more appropriate model — one that reflects how modern search systems interpret information and decide what to trust.
Who We Serve
Focused visibility for brands that need to be trusted
Generative Engine Optimisation is not relevant to every website — and that’s intentional. Our work is most effective for brands whose content is meant to inform, explain, or guide decisions, rather than simply capture clicks.
We work with organisations that rely on visibility during research, discovery, and evaluation moments — where AI systems are increasingly shaping what users see first.
The types of businesses we work with
Local service providers
Businesses that need to be clearly understood and confidently recommended when AI systems explain local options, services, or solutions.
Service-based businesses
Brands that depend on early-stage discovery, comparison, and explanation — where AI-generated summaries are replacing traditional browsing.
Authoritative content owners
Organisations publishing specialist, educational, or explanatory content that should be recognised as a reliable source for answers, not lost within summaries.
A considered approach
We focus on quality, clarity, and eligibility — not scale. That means working with businesses where being cited and referenced genuinely matters to long-term visibility and trust.
Transparency and Realistic Assessments
A considered, transparent approach
We don’t chase trends or make assumptions about visibility. Not every website or page is a realistic candidate for AI citation, and we’re upfront about that from the start.
Every engagement begins with an assessment of content clarity, relevance, and structure to determine whether generative optimisation is appropriate. We define priorities and rationale before any implementation takes place — so decisions are based on evidence, not guesswork.
This ensures any work we undertake is focused, realistic, and aligned with how generative systems actually select sources.
Prepare for the Future of Search
If you’re relying on traditional SEO alone, it’s not always clear how your content is interpreted or selected by generative search engines. A focused review from Cited Search can help clarify whether there is a realistic opportunity for AI citation visibility.